WALKER

 

2025

Back when market research was just a baby, Walker was one of the first on the scene. Now, they’ve evolved to cover experience management: partnering with Qualtrics to help companies listen, learn, and grow. And because they’ve undergone plenty of change themselves, Walker is uniquely qualified to help their clients do the same. To prove it, we built a refreshed brand identity, gave the Walker website a makeover, and supported the launch of the new look for both employees and external audiences.

You might never guess it, but the company’s new tagline—“Making change make sense” may or may not have been inspired by Post Malone’s “Congratulations.” Ask me how.

Still not sure what experience management is? All good. I wasn’t either. But now I can talk your ear off about it. Or you could just visit the website.

Identity

A graphic displaying the refreshed Walker identity. The tagline, "Making change make sense," is displayed.
A variety of screenshots from the Walker brand book is displayed.

Website

A screenshot from the refreshed Walker website. The headline says "We're all-around Experience Management experts: a blend of technical and organizational specialists who help businesses thrive."
A screenshot from the refreshed Walker website. The headline says "We know change. Because we never stand still."
A screenshot from the refreshed Walker website with the headline "Professional understanders."

THE TEAM ECD: Trevor Williams / ACD: Jane Driver / Design: Mitchell Brown & Allison Tylek / Web: Rachel Regan